Peterbrooke Franchising
OWN A PETERBROOKE CHOCOLATIER FRANCHISE
Become a part of the Peterbrooke franchise family
Exclusive Territories Available Now
Multiple Revenue Streams
Local Marketing & Dedicated Field Support
Hands on Chocolatier Certification
Unique Product Offerings
THE SWEET ROAD TO SUCCESS
As a leader in the confectionary retail industry, the demand for our unique blend of chocolate and specialty treats is opening franchise opportunities in new and existing markets across the Southeast.
With our strong brand identity, robust system-wide operations, exceptional franchisee relationships, and a passionate executive team firmly in place, Peterbrooke is poised for growth with the right owner/operator.
WHY PETERBROOKE IS THE RIGHT FIT FOR YOU
Peterbrooke Chocolatier is committed to increasing the profitability of new and existing franchisees through a multiple revenue stream business model that provides an innovative confectionary retail experience that maximizes earning potential.
A vast majority of retail opportunities are limited to sales within the four walls of the shop and obsessively spending marketing dollars to drive traffic to their sole source of income.
Not so with Peterbrooke, which has unlimited opportunities for the profit-minded chocolatier.
Our goal since we began franchising has been to build a neighborhood chocolate shop that took old-world recipes and elevated them with a fun and modern twist.
New shop designs cater to evolving tastes, demographics, and shopping habits and feature rotating gelato cases, chocolate tasting bars, state-of-the-art kitchens, build-your-own bark stations, and interactive prep areas, which bring customers back again and again while putting them inside the chocolate making experience.
Fast approaching 50 locations in major cities and small towns, our expansion is carefully calculated to optimize potential, profitability, investment, and of course, our franchisees’ success. Peterbrooke offers you the ability to become your own boss through exclusive territories and targeted growth.
With an ever-growing history of innovative products, a focus on exceptional customer service, and a one-of-a-kind brand identity, Peterbrooke is committed to building profit for franchisees and area developers through multiple revenue streams.
Our marketing is as memorable and as compelling as our chocolate. It helps set us apart from competition and allows franchisees to scale their business and bring customers back again and again.
We offer extensive training programs, ongoing support, and detailed operating systems to help build your business. Our chocolate franchise support teams all work together to streamline operations for businesses that are simple to run.
All Peterbrooke shops are Rainforest Alliance certified, an accreditation that supports the global sustainable farming of cacao while providing farmers with better opportunities for growth and profitability.
We’re looking for franchisees that have an ambitious spirit and a willingness to learn and thrive in our Peterbrooke culture. You must have a strong drive for inner excellence and be completely devoted to your Peterbrooke business.
All Peterbrooke shops feature traditional favorites such as decadent truffles, hand-made caramels, gelato and cherry cordials and specialties such as chocolate covered cookies, pretzels, scratch-made marshmallows, potato chips and strawberries that are hand-dipped daily with Peterbrooke’s own proprietary blend of milk, dark and white chocolate.
INTERESTED IN LEARNING MORE?
GET MORE INFORMATION
STEPS TO OWNERSHIP
Once this form is completed, a member of the Franchise Development Team will contact you to discuss the Peterbrooke franchise opportunities in your area. Following that, we will email you the link for your confidential online application.
Once you’ve completed the application, we will send instructions on how to download and review the “Franchise Disclosure Document” (FDD). This allows you to exercise your due diligence, as it includes a detailed investment breakdown, financial performance, P&L’s for company-owned/operated locations, fee structure, and the names and numbers of all our franchisees.
Typically held once a month on a Friday, franchise candidates are invited to Peterbrooke headquarters in Jacksonville, Fla. to meet department heads and our executive team. You’ll learn our history, receive further insight about our brand and infrastructure, learn each department’s role in helping you build your business and much more. It’s a full day of getting to know your future partners.
After we complete a credit and background check, we will issue you a “Franchise Agreement.” Review and sign the agreement and you are officially a Peterbrooke Chocolatier franchisee!
Our network of real estate brokers will help you find the right store site. Once found, we’ll work with you to negotiate lease terms and work towards the execution of your lease. Once, executed, you’ll begin working with your selected contractors to build out your Peterbrooke shop.
Welcome to Peterbrooke and let your entrepreneurial dreams begin! We’ll work alongside you to make sure your customers receive the Peterbrooke experience we’re known for so they come back again and again.
AVAILABLE MARKETS
FINDING THE RIGHT PLACE AT THE RIGHT TIME
At Peterbrooke, our growth is calculated to optimize potential, profitability, and investment while maximizing the business opportunity. Our model consists of great chocolate in a fun, casual atmosphere. Our development is carefully planned because our number #1 priority is setting up franchisees for success.
As we expand, we’re entering completely new markets while continuing our build out of existing locations. Currently, Peterbrooke is looking to add additional shops throughout the states of Florida, Georgia, Alabama, South Carolina, Mississippi and across the greater Southeastern U.S.
If you’re looking for a chocolate shop or a retail franchise opportunity, then Peterbrooke Chocolatier is worth taking a closer look at. Don’t hesitate to contact us today.
FRANCHISEE TESTIMONIALS
FREQUENTLY ASKED QUESTIONS
The purchase price will vary depending on the size and the location of your Peterbrooke shop. The price range is outlined in our FDD. Typically, the costs range from $288,200 to $414,350.
The current initial Franchise Fee for a Peterbrooke shop is $25,000. We offer a discounted Franchise Fee for additional locations after your first location or for those who initially enter in a multi-unit development or area developer agreement. Also, we are a member of VetFran, which offers current and former members of the military a 20% discount on the initial Franchise Fee.
Our Franchise Terms are 10 years, which typically coincide with your lease and with two renewal option periods of 5 years each.
We have targeted specific demographic areas we would like to grow in across Florida and the Southeastern U.S. However, we are always excited to talk about development in your community and explore any new opportunities that might come our way.
Protected territories vary in size based on a combination of geography and population density. Your protected territory will be exclusive to your shop and it will be mapped out and agreed to prior to the execution of your Franchise Agreement.
Together, we work with a team of real estate brokers throughout the country that are specialists with the Peterbrooke Chocolatier brand. Furthermore, our Development Team will walk the streets day and night using key demographics and mapping software to help you determine where exactly would be the best fit. Finally, we listen to you because you know your market and market conditions probably better than anyone.
Our current Royalty Fees are 6% of monthly gross revenue and the fee is paid on the 15th of the following month via ACH draft.
Our current Ad Fund rate is 3% of monthly gross revenue and the fee is paid on the 15th of the following month. Each shop contributes to this fund, which is managed by Peterbrooke Franchising USA, but the funds are only used to market the shops. The funds are used to help promote and market the brand and shops in all markets. Each shop is required to spend an additional 2% on local store marketing related events. This amount is not collected (except in markets that have marketing Co-Ops), but should be used locally for digital marketing, sponsorships, promotions, tastings, events, flyers, and other local initiatives.
Our Peterbrooke franchise opportunity is open to everyone regardless of previous experience or background. Our comprehensive training program and ongoing support will provide the foundation for you to be successful as a Peterbrooke franchisee, not your resume or work history. However, we do put a lot of effort into finding the right franchisees that are a fit culturally for our brand and that have the drive, ambition, business acumen and entrepreneurial spirit to thrive in the chocolate retail world. Furthermore, you must meet certain financial requirements and background checks.
Our current Training Program consists of three weeks in a corporate shop in Jacksonville, Florida. Everything is covered from how to produce all the chocolate items, inventory, menu, marketing, and operations. Once you’re ready to open, we’ll spend at least one week with you in your shop helping you ramp up and at least one week after you open providing operations support. After your opening, we will be there every step of the way with ongoing support.
We have partnerships with national lenders and the Small Business Administration that are always interested in doing business with our potential franchisees, but we do not currently offer financing services ourselves.
The ideal footprint for a Peterbrooke store is approximately 1,200 – 2,000 square feet although we may examine smaller and larger opportunities on a case-by-case basis.
We believe that all franchisees need to be involved in the day-to-day operations of the business. However, we do not require that owners are hands-on operators. It is important for franchise owners to understand the business and continually improve operations. Multi-unit operations and partnerships are reviewed on a case-by-case basis, and so long as there is a manager/head chocolatier onsite and we are comfortable with the business model.
Complete our Franchise Interest Form and submit for review.
COMPLETE OUR FRANCHISE INTEREST FORM
Once this form is completed, a member of the Franchise Development Team will contact you to discuss the Peterbrooke franchise opportunities in your area. Following that, we will email you the link for your confidential online application.
Once you’ve completed the application, we will send instructions on how to download and review the “Franchise Disclosure Document” (FDD). This allows you to exercise your due diligence, as it includes a detailed investment breakdown, financial performance, P&L’s for company-owned/operated locations, fee structure, and the names and numbers of all our franchisees.